Assert a positioning, energize visual discourse and create a powerful identity.
Digiforma, a major player in professional training, wanted to rethink its brand strategy and visual communication. We supported the Comex in its strategic reflections, and the teams in carrying out the rebranding smoothly and efficiently.
Visual identity and creative strategy
Digiforma's visual identity was conceived as an adaptable graphic ecosystem, capable of revealing the infinite potential of the platform. With a minimalist, easy-to-read approach, we created a visual system that immediately asserts the company's position as a leader in the professional training market, playing on simplicity and power.
Defining strategic priorities
Identifying differentiation levers
Creation of an innovative graphic universe
Website design
Designed as a lively, innovative space, the Digiforma website presents its services with remarkable clarity and dynamism. The interface has been developed to maximize the efficiency of acquisition and conversion, offering a fluid user experience that highlights the richness of the training offer while simplifying the customer journey.
The quarterly magazine, aimed at training organizations, embodies the same high creative standards as the website. The art direction and layout were conceived as an extension of the visual identity, with in-depth work on the illustrations. An eco-design approach was integrated, involving close collaboration with the printer to minimize environmental impact.
