Create a strong brand identity, embodying Keenest's commitment, enthusiasm and optimism in the face of environmental challenges.
Keenest is a forward-looking startup with the ambition of transforming climate challenges into positive opportunities. Faced with an uncertain future, their mission is to offer technological solutions to reduce carbon footprints.
Brand territory definition
Our first step was to explore the soul of Keenest. After a period of immersion and co-creation with the founding team, we identified the pillars of their identity: enthusiasm, innovation and hope. The brand territory naturally revolved around the promise of an ambitious future, while remaining conscious of climate challenges.
Defining objectives
Defining project fundamentals
Action plan creation
Brand creation
The name "Keenest" has a double meaning. It literally means "the liveliest" or "the most enthusiastic", reflecting the startup's energy. But it also conceals a play on words: "kee" for the keys (like NFTs) and "nest" for the nest, a symbol of protection for decarbonizing technologies. The logotype has been meticulously redesigned to offer a strong, mysterious identity, with a lock concealed in the "N", symbolizing privileged, exclusive access. The logo evokes both robustness and progressive discovery, in phase with the platform reserved for NFT holders.
Name creation
Creation of visual identity
Defining the territory of expression
Creative support
In addition to creating the visual identity, we also helped Keenest design their NFTs, which are at the heart of their business model. We have developed unique visuals for each NFT, reflecting the platform's exclusivity and innovation. In addition, we continue to work with Keenest to evolve their creative materials as the brand grows.
