Initially, we challenged the initial brief and explored the corporate car rental market. The competition was tough, but the "electric first" positioning of the company, which was still called Gleev, enabled it to stand out from the crowd.

This change perfectly embodies the vision of the two founders: to accompany the electric mobility revolution into a new era. EVERA comes from the merger of "EV" (Electric Vehicle) and "ERA", symbolizing their commitment to pioneering this new 'era' of sustainable mobility, focused on the customer experience.

Starting with a creative intention, we used the same loop to draw the three vowels of the name, creating a visual rhythm. The flow of the logo is created by the beginning of the loop of the first E, the tail of the A and its ligature with the R. The whole evokes a path, an approach both effective and subtle, an experience both fluid and solid.