Rethinking the brand territory and visual identity of a company specializing in design and innovation consulting
The old identity no longer reflected the founders' ambitions. While they help their customers imagine the future, their own brand universe remained frozen in the past.
Map the values, history and ambitions of the founders.
Identify the differentiating value proposition.
A narrative angle focused on projection into the future.
Brand creation
The challenge: to create an immersive, singular universe that matches the ambition of the two founders. We struck a balance between a near-future that's both desirable and concrete. Rather than freeze the identity in a narrow visual framework, we chose to open up possibilities, to leave room for exploration - #uncharted 🔥. The result is a powerful brand, carried by a bold logo and a lively, subtle iconography, capable of embodying their forward-looking vision.
Create a bold, flexible visual identity.
Develop a strong, iconic logo.
Define an exploratory, open and immersive visual language.
Creative support
We extended this identity into an immersive, fluid and effective website. The use of AI enabled us to design a series of original illustrations, feeding the Fiction-lab and supporting their strategic anticipations.
Design a fluid, immersive website.
Deploy illustrations generated and reworked with AI.
Telling the Labs214 story through an engaging digital experience.
