Capture the explosion of flavors beyond the simple product: tell a taste story through images.
Our artistic mission comes to life in a unique partnership with Glaces des Alpes, where our multidisciplinary creative collective is committed to radically transforming the visual identity of an artisanal ice cream manufacturer. By infusing creativity and emotion into every image, we go beyond simple commercial representation to offer a visual narrative that reveals the authenticity and passion behind each ice cream creation. Our approach transcends the product to tell an emotionally resonant story, highlighting the craftsmanship and soul of an alpine brand.
Visual Creation
Photographic shootings designed as moments of discovery Staging ice creams combining technical precision and spontaneity Creating a visual universe that transcends the product
Defining objectives
Defining project fundamentals
Action plan creation
Strategic support
Our support for Glaces des Alpes extends over three years, guaranteeing a coherent and dynamic visual transformation. We deploy a global strategy that perfectly harmonizes the brand identity between the print catalog, digital platforms and social networks. This comprehensive artistic direction enables us to create a fluid and powerful communications universe, where each medium tells the same gourmet story.
Deployment over 3 years
Overall artistic direction
Use of
Results
The redesign of Glaces des Alpes' visual identity went far beyond a simple graphic metamorphosis: it gave this artisanal ice cream manufacturer a resolutely distinctive and assertive marketing positioning. Beyond an aesthetic change, our work transformed each communication into a true sensory experience, revealing the very essence of the brand. Communication campaigns have gained in visual effectiveness, capturing the public's attention with a graphic narrative that tells more than just a taste: an authentic, emotional story.
