Every company is born of a gesture, a conviction, an anger.

Then time, growth and processes end up scrambling the signal. Our job is to find the original frequency. The one that links your culture, your values, your ambitions and your everyday actions.

A method for setting your brand in motion

Diagnosis

See the brand as it is. Not as we think it is.
A brand audit that combines the perceptions of employees, customers and LLMs.

Analysis of your media, speeches and contact points

Consistency between your intentions and market perception

Dissonance, hidden forces, blind spots

Employee and customer interviews

Align

Bringing to the surface what really matters.
Two 90-minute videoconference or face-to-face sessions exploring :

Your deepest aspirations

Your living values

What your targets need to understand and feel

Your key contact points

Immediate adjustments for greater consistency

Synthesize

Turning intuition into a compass. One week later, you'll receive a clear, actionable strategic summary:

Complete diagnosis of your brand

Alignment points and friction zones

Prioritized recommendations

Roadmap of priorities for 6-12 months

The human element as a starting point

A brand is first and foremost a living organism. Everything starts with the people who make it. Our job is to bring this truth to light, and give it visible form.

AI as accelerator

We use artificial intelligence to explore more, faster. But meaning, nuance and coherence remain human.
AI amplifies. It does not replace.

Culture as a backdrop

A strong brand grows on living soil: your culture, your values, your contradictions. That's where we dig. That's where your difference is born.

The AI tools from Entropy have revolutionized our workflow. Their adaptability and precision have set a new standard for our operations.

Alex Johnson

CTO at TechInnovate

We've seen a significant boost in efficiency since integrating Entropy's AI solutions. The personalized features truly enhance our customer interactions

Emily Davis

Marketing Director at RetailPulse

The predictive analytics provided by Entropy have been a game-changer for our strategic planning. We're making more informed decisions than ever before.

Michael Lee

CTO at TechInnovate

The visual recognition technology has streamlined our processes and provided us with valuable insights. Entropy is a key partner in our success.

Sarah Martinez

Operations Manager at Visionary Studios

2021 - Branding - Fintech

You've done a great job of translating our vision into this visual identity.

Refael Benadmon

Co-founder and CEO of Datasset

2020 - Branding - Cybersecurity

The brand creation work exceeded our expectations, and my partner and I were impressed!

Guillaume Guillen

Co-founder of Uneat

Issues

For companies on the move

Redesigning your brand

Change of trading name

Creation of a dedicated brand

Defining a new brand territory

Implications

Well-calibrated moments of exchange

A preparatory audit phase

90 min interview with the founders

Interviews with customers and key employees

90 min feedback interview

Deliverables

Useful, actionable assets

Brand fundamentals

Strategic action plan

6- or 12-month road map

Creative intentions tailored to your needs

When Gleev becomes Evera

It's not easy to change a name in an ultra-competitive environment, so we helped the two co-founders with this process, which is at the crossroads of creativity, market issues and legal availability!

Milit for Evera

When Labs214 gets a makeover

With an outsider's eye and an approach that embraced their culture, we were able to support the founders in redesigning their brand.

Milit for Labs214

When OuibiSafe comes to life

Giving body to a brand in video is a subtle exercise. With Infuse, we imagined minimalist scenes to illustrate the experience of this software which facilitates the management of work-related accidents.

See the Infuse case study

The AI tools from Entropy have revolutionized our workflow. Their adaptability and precision have set a new standard for our operations.

Alex Johnson

CTO at TechInnovate

We've seen a significant boost in efficiency since integrating Entropy's AI solutions. The personalized features truly enhance our customer interactions

Emily Davis

Marketing Director at RetailPulse

The predictive analytics provided by Entropy have been a game-changer for our strategic planning. We're making more informed decisions than ever before.

Michael Lee

CTO at TechInnovate

The visual recognition technology has streamlined our processes and provided us with valuable insights. Entropy is a key partner in our success.

Sarah Martinez

Operations Manager at Visionary Studios

2021 - Branding - Fintech

You've done a great job of translating our vision into this visual identity.

Refael Benadmon

Co-founder and CEO of Datasset

2020 - Branding - Cybersecurity

The brand creation work exceeded our expectations, and my partner and I were impressed!

Guillaume Guillen

Co-founder of Uneat